AI-Generated Content vs. Google Search: Comprehensive Guide

28 Jun 2024

AI-generated content has taken a rise with the emergence of Artificial Intelligence in the content industry. Creating high-quality content is certainly no walk in the park. It is a comprehensive journey for any content writer. It involves brainstorming ideas, drafting & crafting content, polishing it to perfection, and finally hitting the publish button. These are behind-the-scenes things for any top-notch content you see on the web.

The entire process of creating content can take a significant amount of time, from weeks to months.

The rise of the Internet has remarkably transformed the media landscape, laying a strong foundation for millions of content creators. They have shaped the creator economy space, bringing a revolution in marketing and business strategies.

As a result, brands today rely on these popular content creators to spread their brand awareness.

Moreover, with the emergence of Artificial Intelligence (AI), the speed of content creation has accelerated with more efficiency and accuracy. It has opened new ways of creating content in a short span without compromising the quality.

But there are pros and cons to all new technologies that come our way. Let us dive into these and find out how AI has impacted content creation and what the future holds for AI-generated content.

Impact of AI on Content:

Apart from accelerating the content creation process, AI enables content creators to enhance the consistency and accuracy of their work. With the help of AI, you can get precise data analysis and insights to create content strategies. Additionally, it helps optimize the content for search engines, with easy-to-understand writing for the target audience.

Overall, AI has enhanced the speed of content creation with utmost accuracy and consistency. As they say, everything has two sides; this technology also has its downsides. The biggest drawback of AI is that it has affected human employment in business.

Present Landscape and Future Outlook:

AI-generated content has become omnipresent in the current media landscape, which is not baseless. From the early jumbled images and text, it transformed into refined and hard-to-detect AI content. We encounter this content in our daily lives.

Reading and viewing these articles, images, and videos, any responsible editor or consumer prompts a question: Did a human create them? Additionally, AI offers full-fledged and helpful editing and rewording tools to produce content that manipulates Google’s search engine optimization algorithms. Thus, it has become an integral part of Google’s search results forever.

The research analysis from April 22, 2024, reveals a significant increase in the prevalence of AI-generated content in Google's search results. Additionally, a study conducted on March 23, 2024, indicated that 10.2% of Google's top-ranked content was purportedly AI-generated. The most recent examination shows a further rise, with AI-generated content now accounting for 11.3% of the total.

As a result, it shows an evident acceleration of AI content integration into Google’s search results. Within just a month, a substantial increase in the presence of AI-generated content is observed.

An Overview Of Google Update's March 2024 AI Content Manual Action Update: In March 2024, Google introduced an update to penalize several practices:

  • Scaled Content Abuse: Targeting publishers of large-scale spam content, irrespective of AI usage.
  • Expired Domain Abuse: Addressing the misuse of expired domains for SEO advantages.
  • Site Reputation Abuse: Focusing on websites manipulating search engines by selectively publishing Barnacle SEO articles.

This update aims to diminish unhelpful content online, fostering the dissemination of useful and high-quality content for users.

When Google discovers that a website is not following its policies, it has the authority to take "manual action," which may involve deindexing—the complete removal of the website from its search results.

Essential Insights on Google's E-E-A-T Framework:

What is E-E-A-T?

It stands for Experience, Expertise, Authority, and Trust, wherein,

  • Experience stands for creating distinctive content by leveraging personal experiences.
  • Expertise means providing high-quality writing from industry experts.
  • Authority indicates delivering exceptional writing crafted by experts in the industry.
  • Trust means Building credibility, enhancing user satisfaction, and raising the standard of a website.

In a December 2022 Google update, the Experience component was included to enhance and expand the user experience while evaluating the quality of a website.

E-E-A-T is beyond writing high-quality content and content marketing. It means Google’s algorithms will scrutinize HTTPS to ensure that the website is mobile responsive, it has an organic backlink profile, and that your authors hold sufficient experience. It will connect entities and knowledge graphs from the collected information on the Internet.

Prioritizing E-A-T is essential for improving the credibility and excellence of your website, which can consequently boost its ranking on Google's search engine. This is especially true when you focus on generating informative blog content for your audience rather than solely catering to search engine algorithms.

Google’s Policy on AI-Generated Content:

Google rigorously follows the E-E-A-T framework, which emphasizes experience, expertise, authority, and trustworthiness, giving preference to exceptional and original content. Google maintains a consistent position on AI and automated content, especially regarding their potential to manipulate search results, resulting in penalties for spam violations regardless of the content's AI origin.

Furthermore, Google underscores that not all AI-generated content constitutes spam. When utilized appropriately, it has the potential to generate valuable content that enhances user experience through its authority, uniqueness, and quality.

As part of its long-standing commitment to provide consumers with dependable, high-quality results, Google has built its ranking systems to show content that satisfies its quality standards regardless of how it was produced. Google's methods are designed to show users the most relevant and significant results while adhering to the E-A-T criteria. As a result, employing AI to produce content that complies with these guidelines may help rankings.

AI Remains a Valuable Tool for Content Creation:

Reevaluating the role of artificial intelligence (AI) in web content creation may be essential, given the large number of websites using AI-generated content that will be subject to manual actions during the main algorithm update in March 2024.

AI remains a viable tool for crafting outstanding content that prioritizes user needs. In content, it's the quality of insight that matters most, rather than the identity of the author or the attribution.

Moreover, leveraging a blend of human expertise and knowledge as input data for AI to generate content could offer a promising path.

Wrapping Up:

With its opportunities and challenges, AI has transformed businesses’ online visibility. If appropriately utilized, complying with Google’s guidelines, AI can help you boost your online presence and engagement with your audience. With the constantly evolving technology, keeping abreast of and adapting to changes in AI and search engine algorithms is wise. It will help you maintain your online credibility and visibility.